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SMS advertising campaigns

SMS campaign tracking

Description of an SMS Advertising Campaign

1. Campaign Objectives

  • Increase Sales: Promote special offers, discounts, or new products to encourage immediate purchases.
  • Boost Brand Awareness: Enhance familiarity with the brand and its values through targeted messages.
  • Customer Loyalty: Maintain relationships with existing customers by informing them about exclusive events, loyalty programs, and special content.
  • Collect Feedback: Use short surveys to gather customer feedback on products or services, improving the overall offering.

2. Target Audience

  • Existing Customers: Individuals who have already purchased products or services, to whom updates or exclusive promotions can be sent.
  • New Potential Customers: People who have shown interest in the brand, such as through newsletter sign-ups or event participation.
  • Specific Segments: Customers divided by demographics, purchasing behavior, or preferences, to send personalized and relevant messages.

3. Campaign Structure

  • Planning: Define the key message, target audience, and sending schedule. Timing is crucial—for example, sending messages during weekends for event promotions or discounts.
  • Message Creation: Draft a short (max 160 characters) and engaging message, including a clear call-to-action (e.g., "Discover 20% off now!").
  • Call to Action: Include links to landing pages, promo codes, or clear instructions on how to take advantage of the offer.
  • Personalization: Use the recipient’s name or specific details to make the message more engaging.
  • Sending and Monitoring: Use the Genio SMS platform to distribute messages and monitor response metrics (open rates, conversion rates, etc.).

4. Results Evaluation

  • Data Analysis: Examine campaign results using analytics tools to understand the effectiveness of the message and offer.
  • Customer Feedback: Collect and analyze feedback to refine future campaigns.

Conclusion

An SMS advertising campaign is a direct and immediate way to reach customers, with the goal of increasing sales and improving loyalty. The key to success lies in personalization and message relevance, maximizing impact and delivering tangible results.

How to Create an Advertising Campaign with Genio Sms

These settings can be configured from the user control panel after associating at least one phone number for SMS management.

1

Create the Message: Start by writing a clear and engaging text that describes the offer you want to promote. For example, you could announce an exclusive promotion with a discount to be used directly at checkout by presenting the code received via SMS. Ensure the message is concise and includes an effective call-to-action.

2

Import Your Customer List: Prepare an accurate list of your customers' phone numbers. Organize contacts into sending lists, such as "Men's List" and "Women's List," to segment your audience and send targeted messages, increasing the campaign's effectiveness.

3

Verify Associated Phones: If you associate more than one phone, you can send SMS faster and reach customers more reliably.

4

Schedule the Send Date: Decide whether to send the campaign immediately or schedule it for a future date. Scheduling allows you to optimize the best time to reach your audience, maximizing the impact of your communication.

Viewing Results:

After completing the setup, you can monitor the progress of your campaign. Check which numbers received your message and identify any delivery issues. This allows you to exclude problematic contacts or resend the message to those who didn’t receive it.

Marketing Scenario: Advertising Campaign to Boost Sales

Context:
A company selling sportswear online decides to launch a digital SMS marketing campaign to promote a new winter collection.

Objective:
Increase sales through targeted and direct communication with loyal and potential customers, using a professional SMS service to ensure efficiency and result tracking.

Execution:

  1. Audience Segmentation: Create customer lists based on previous purchases and interests.

  2. Promotional Message Creation:

    "New winter collection available! Enjoy 20% off until Sunday. Shop now 👉 [link]."

  3. Multi-Phone Account Management: The company uses this feature to coordinate sending from multiple business numbers, ensuring broader coverage without overloading a single line.

  4. SMS Campaign Tracking: Real-time monitoring of open rates, link clicks, and conversions to measure campaign effectiveness and optimize future initiatives.

Benefits:

  • Immediate and personalized communication with customers.
  • Increased sales thanks to time-limited offers.
  • Detailed analysis of campaign success for a data-driven strategy.
  • Easy management of large message volumes through multi-phone accounts.

Risult:
The company records a significant increase in online sales during the promotional period and strengthens direct connections with its customer base, laying the groundwork for future targeted campaigns.

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